I have worked with companies building 0 -> 1 products, bringing amazing ideas to reality. Currently, turning complex tech workflows into usable experiences at Devtron Inc.
I'm a Product Designer with 11 years of experience leading design for B2B SaaS and developer tools.
Specialised in translating complex, abstract systems into clear, usable experiences. I have a track record of establishing design systems & interaction patterns, partnering with founders and stakeholders on roadmaps, and guiding designers to do their best work. I'm comfortable operating at the intersection of technology, product thinking, systems design, and hands-on craft.
Most of my work has started from a blank canvas. No existing patterns, no established user behaviour, just a problem worth solving. That's where I do my best work.
A closer look at some projects from my current role
Configuration management solution catering to 2 personas with conflicting goals. 100% internal adoption. 60% enterprise migration in 45 days.
New Feature
System Design
Developer Experience
Debugging was a blackbox the moment a user had to look beyond a single application in Devtron. 100% adoption by existing customers. 5+ enterprise deals driven by standalone product.
0 -> 1
Developer Tools
Interaction Design
Side projects and experiments, because why not!
Designed and built the website for a company offering balcony makeover services in Delhi NCR
View website
Building functional and creative code components for Framer using ChatGPT & Claude
Framer Marketplace
Animating SVGs by hand-coding keyframes and CSS, before AI sucked the joy out of it
View Codepen
Internal tool for balcony-makeover services company to generate client-ready quotes from a curated product catalogue. Building with Claude Code.
From hyperlocal e-commerce to Kubernetes, a decade-plus of designing experiences across unfamiliar domains
Devtron Inc.
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Designer
Started as sole designer for the Software delivery platform, owning end-to-end product experience across OSS and Enterprise tiers, contributing to 25+ enterprise customers and 20,000+ OSS installations
Jun 2019 - Present
Adda247
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Lead UX Designer
Joined as the sole design and product resource embedded with 8 engineers, working directly with founders to conceptualise e-learning products for government exam aspirants across web and mobile
Feb 2016 - May 2019
WeAreHolidays
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UI/UX Designer
Designed the market place platform for holiday package sellers and responsive itinerary experience for end customers
Sep 2015 - Jan 2016
Zopper
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Associate UI/UX Designer
Contributed to product design across the Zopper platform. Recognised as most impactful newcomer (2015) across the organization
Jan 2015 - Aug 2016
Microsoft IDC
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UX Intern
Researched and designed use cases for photo capturing and quick note-taking across phone and tablet form factors covering research, ideation, concept presentation and documentation
Feb 2014 - Aug 2014
National Institute of Design
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B.Des
Product Design
2010 - 2014